Justin Timberlake released his own tequila in 2009, named after the area code of his Memphis, TN hometown.
901 Tequila is triple distilled and 100% de Agave tequila. It apparently puts Patron to shame in terms of nose and smooth gracefulness, although both will light a fire in your tummy.
Watch 901 Tequila Adverts on winetimes TV now.