When it comes to dining experiences, what drink is more culturally relevant than wine? Yet wine can be a simple or a bewildering beverage. It is the drink of celebration and ceremony, often seen to promote gracious living. At first considered a gift from the gods, wine has long been considered a drink of choice for the elite. Yet today (as throughout the ages) in impoverished countries where it is unsafe to drink the water, people can safely drink cheap wine. Wine has also been used throughout history for its medical purposes.

There are over 400 published studies trying to connect wine to the French paradox: while the French diet is high in fat, the French people rarely get heart disease. Many believe this is due to attributes found in wine. In fact, wine has gained an international acceptance as being good for you while providing a satisfying experience. Wine has also moved off of the dinner table and became a social drink.