There’s a certain sophisticated aesthetic that’s typically applied to vino vessels, yet Bliss Fruit Wine packaging has discernibly taken a different route.The refined label has been cast aside in favor of in-your-face graphics — literally.

Illustrator Anton Marrast worked with Veniamin Iskra to design a range of three small wine bottles targeted at a young female market. The idea was to brand these sweet and flavorful drinks as accessible and ideal for casual consumption — perfect for carrying in one’s handbag to a party, a friend’s place or to a picnic.