Nestled in the rolling foothills of the Jalisco Highlands, in a verdant valley of Atotonilco el Alto, an expansive hacienda rises from the red clay earth.
The sprawling estate has been dubbed the Hacienda Patrón, and behind its stone gate lies a gorgeous colonial mansion, distillery, lush gardens, chapel, kitchens, tasting rooms and a 20-room guesthouse presently under construction.
Built in 2002, this agave holy ground is where every bottle of Patrón has been made since. Similar to the supercar maker Bugatti’s Chateau St. Jean in Alsace, France, the Hacienda Patrón was built to not only embody the spirit of the brand, but also to project its luxurious heritage unto the world.
Unless you live under a rock, you’ve long ago discarded the fallacy that tequila is simply a Weapon Of Mass Intoxication. A philistine’s tool to slingshot from sober to blissfully blasted in seconds flat. And Patrón–the second biggest brand behind Jose Cuervo–was most likely the first premium tequila to illuminate you to the magical healing powers of Weber Blue Agave.
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