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Graphixstory Wins Creative Challenge To Design Limited Edition Absolut Vodka Bottle Bags


Five pieces of work have been selected by Absolut and Pernod Ricard from 500+ designs sent from all over the world for the location inspired edition

 

Absolut Vodka, Accenture Interactive, Wimbledon


The Drum DADI Awards are on a mission to share the best practices, companies and people in our industry with our readers to help them make better decisions. Our best in class judges will help us do ju

 

Can Absolut Vodka Teach Us Anything?


Have your products and services become commodities? Are you forced to compete on price, discounts and other concessions? Take a lesson from a former dish washer and French master marketer,

 

Michel Roux Gave Snob Appeal To Vodka With Ever-changing Absolut Ads


French-born Michel Roux oversaw one of the most successful marketing campaigns ever, transforming the once-obscure vodka brand Absolut into a sensation in the 1980s and early 1990s with ads that court

 

Pernod Ricard Breaks Gif Landmark With Absolut Vodka Animations


Gifs for Pernod Ricard's Absolut vodka have hit 1.5bn views as the brand increasingly uses the digital animations to reach new consumers.

 

Absolut Mixes Machine Learning Into Its Spirits Supply Chain


The spirits maker is using demand-planning software to improve its distribution to international markets marked by shifting consumer tastes.

 

Agency Brief: Legendary Mastermind Behind Absolut Vodka Passes


Crillon Importers announced that longtime CEO and chairman Michel Roux died in his Florida home at 78. Meanwhile, Martin Sorrell's S4 Capital reported strong first-quarter revenue growth of 38 percent

 

I Tried A Cocktail Made Of Trash And It Tasted Just As Good As A Fresh One


When making cocktails, fresh fruit is often discarded after juicing. But using those remains can actually be used to make a whole new drink.

 

Meet The Artist Behind These Hypnotically Satisfying Animations


Andreas Wannerstedt is a Stockholm-based artist and art director that makes oddly satisfying 3D animations.

 

Africa’s Amazon Set For New York Ipo As Online Retail Grows


When Christophe Fofana, a 29-year-old taxi driver and student in Ivory Coast, needed a birthday present for his daughter last year, he did something he hadn’t done before. He went shopping online.

 
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