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The Maker Of Malibu Rum And Absolut Vodka Has Warned Of A ‘particularly Uncertain’ Outlook Due To The Trade War And Brexit

Pernot Ricard lowered its yearly growth forecast from around 8% to between 5% and 7% as uncertainty has "probably notched up a bit."

 

The Maker Of Malibu Rum And Absolut Vodka Has Warned Of A ‘particularly Uncertain’ Outlook Due To The Trade War And Brexit

Pernod Ricard has signaled its rising concerns about global trade and Brexit with a single word. The maker of Malibu rum and Absolut vodka warned of a 'pa...

 

The 21 Best Absolut Vodka Print Ads Of All Time

Shutterstock/Roxane 134 Absolut , a brand of vodka produced in Sweden , is known for its striking print advertisements, which ran for 25 years . Virtually every ad had two things in common:

 

Graphixstory Wins Creative Challenge To Design Limited Edition Absolut Vodka Bottle Bags

Five pieces of work have been selected by Absolut and Pernod Ricard from 500+ designs sent from all over the world for the location inspired edition

 

Absolut Vodka, Accenture Interactive, Wimbledon

The Drum DADI Awards are on a mission to share the best practices, companies and people in our industry with our readers to help them make better decisions. Our best in class judges will help us do ju

 

Can Absolut Vodka Teach Us Anything?

Have your products and services become commodities? Are you forced to compete on price, discounts and other concessions? Take a lesson from a former dish washer and French master marketer,

 

Michel Roux Gave Snob Appeal To Vodka With Ever-changing Absolut Ads

French-born Michel Roux oversaw one of the most successful marketing campaigns ever, transforming the once-obscure vodka brand Absolut into a sensation in the 1980s and early 1990s with ads that court

 

Pernod Ricard Breaks Gif Landmark With Absolut Vodka Animations

Gifs for Pernod Ricard's Absolut vodka have hit 1.5bn views as the brand increasingly uses the digital animations to reach new consumers.

 

Absolut Mixes Machine Learning Into Its Spirits Supply Chain

The spirits maker is using demand-planning software to improve its distribution to international markets marked by shifting consumer tastes.

 

Agency Brief: Legendary Mastermind Behind Absolut Vodka Passes

Crillon Importers announced that longtime CEO and chairman Michel Roux died in his Florida home at 78. Meanwhile, Martin Sorrell's S4 Capital reported strong first-quarter revenue growth of 38 percent