Owning a business that sells alcoholic beverages and beer can be challenging because of the sheer competition in this space. You need to be innovative in your marketing campaigns through online ads, creating killer content, and making promotional videos. You can even make captivating promotional sales videos using promo video templates.
A huge percentage of the population, particularly in the US, drinks at least beer regularly. In the US, a study in 2020 conducted by Statista.com revealed that 63% of those aged 21 to 25 drink alcohol regularly.
These figures point to a highly lucrative market waiting for you to tap it.
But where do you start? Read on for great tips on creating great sales videos to promote your alcoholic beverage and beer business.
How to Increase Beer and Alcohol Sales Though Video Promotion
If you sell beer and alcohol, you most likely have an offline outlet like a shop, restaurant, or bar. However, with easy access to online sales, making promotional videos about your business can give it the required boost.
Follow these tips to make great videos promoting your beer and alcohol business:
Consider a Shopify Account
Although you may already have an offline business selling beer and alcoholic beverages, you can boost your sales through Shopify. Shopify is a free online storefront that enables you to sell your merchandise digitally just as you would offline.
The advantage of using Shopify is that your customers aren’t restricted to a geographical location. You can even have global customers. Selling your products online in addition to your offline sales is a sure way to boost your business.
What’s your USP?
The advantage of selling alcoholic products is that there’s already a demand for them. On the other hand, the challenge is that everyone is selling the same stuff! What makes you any different from the others?
So, what’s the solution? Find your unique selling point (USP).
For example, you may have a line of high-end vintage single malt whiskey. Or, perhaps, you have a stock of high-end fruit liqueurs to offer. Find out your USP and promote your brand through it.
Link Online to Offline
Once you have an online presence, the trick is to capitalize on it. A great way of engaging your customers is by running online marketing campaigns, contests, and giveaways.
But what about the offline part of your business?
Here’s what you can do – link your online space with the offline entity. So, if you create a promo video, you can provide redeemable quick response (QR) codes that your customers can redeem at your offline outlets.
To further enhance this integration between your online and offline business, consider using a Localization Management Software like Centus.com. This software helps you with managing your marketing efforts in different regions and languages. You can easily customize your promotional materials, like QR codes, to make them more appealing to people in each specific area.
Whether someone discovers your business on social media or walks by your store, they can easily connect the dots and know that they can enjoy the same great experience, both online and offline. It’s a way to bridge the gap between the virtual world and the real world, making your business more accessible and engaging to a wide range of customers.
Use the Power of Video
Written content creates an impact, but it’s nothing compared to the power of video. With video-centric platforms like TikTok, Instagram, YouTube, and more, you can reach out to your customers at their homes rather than luring them to your space.
Post videos online and educate your customers about your range of products. Short videos on TikTok or Instagram Reels can speak more than a thousand words about your product. Even a single video can boost your offline sales significantly.
Use an Online Promo Video Maker
Today, you can make captivating videos with a moderately decent camera phone. Online video-making tools provide some exciting video-making tools. You get promo video templates that are customizable to your specific requirements.
You can even get online promo video maker dedicated to specific platforms like TikTok, Instagram, Facebook, etc. For example, you can make compelling Instagram Reels and Stories, choosing from trending Instagram templates.
You can later edit your videos using cool transitions, filters, effects, and fonts.
Add Descriptions to Your Drinks
Just adding the drink titles to your drink menu is not enough. Customers want to know more about what they are drinking. Create descriptions about each drink, with details like the ingredients used, the history of the drink, and so on.
Keep hard copies of the drink menus at your offline store. But you can also post the descriptions online. It’s also a great way to motivate customers to share feedback and reviews online.
So don’t forget to add a comments section for customers to share their experiences about the drinks they had at your establishment or bought from you.
Promote Your Drinks Online
You don’t have to launch an expensive ad campaign from an ad agency to promote your product. Today, ads on Google, Facebook, and even YouTube are a cost-effective means of promoting goods and services.
Get a few good images of your drinks and feature them in online ads. A well-produced online ad can attract people to visit your establishment and try out your drinks.
You can do a lot with ad videos, using online video tools to create a video promo. And don’t forget to add suitable niche hashtags!
Hire a Content Marketing Specialist
If content marketing isn’t your cup of tea, you can hire someone to do it. You don’t have to hire a full-time employee. Today, you get freelancers who work part-time for you or on a project-wise basis. These content specialists create your content, publish, and promote it.
When you plan your marketing campaigns, you may not consider content marketing. Don’t make that mistake. Set aside a budget for content marketing.
Today content is king. Your content manager will market your brand using text, email, videos, images, and more. Spending some money on a content marketing specialist will reap benefits in the long run.
Collaborate with Bloggers and Influencers
It is social bloggers and influencers who rule the online world. Netizens look up to them for answers. They spread the good word about a particular product or service. People believe in them.
If you are confident about the beer and alcoholic beverages you sell, invite social influencers to try out your products. Instead of begging them for a 5-star review, ensure they get a good experience.
They will automatically endorse your product, and your drinks will get exposure to thousands of potential customers.
Be Visible Online to Tourists
Tourists are a great source of patronage. They visit your town or city to spend money and enjoy their time. Tap into this potential market by tying up with your local hotels and Airbnb establishments.
Share your menu details with the management of such establishments. And while you are at it, don’t forget to create an online presence with the odd video promo ad on sites like TripAdvisor and Yelp so that tourists can see you.
Image source: Pixabay.com
The trick behind giving your alcoholic beverage and beer business a boost is to link your online presence to your offline sales. Giving coupons online for redemption at your offline outlets is a prime example of how you can boost your sales.
Creating great videos using an online video creator and the tips provided here can put you way ahead of the rest in selling your alcoholic beverages and beer!