ABSOLUT vodka has commissioned Jamie Hewlett to create a special limited edition Absolut London bottle, in celebration of London’s creativity and rich style heritage. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene, from a Dickensian gent and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual.

The world’s most iconic vodka launches ABSOLUT® LONDON, the biggest and most high profile city series edition ABSOLUT has ever released. The latest limited-edition from ABSOLUT is a collaboration with one of the UK’s leading graphic artists, Jamie Hewlett.