Marketing campaigns are one way the music and film industry want to spread virtual reality.
Finally, vodka, electronic dance music, and virtual reality can all coexist.

The marketing arm of vodka maker Absolut will debut a virtual reality video game on Wednesday that features Grammy-nominated electronic music producer Deadmau5.

The free game, Absolut deadmau5, works with the Google Cardboard VR viewing device, Facebook’s FB 8.65% Oculus Rift, and Samsung Gear VR headsets, according to Absolut’s website.

Absolut said that the game’s players take on the role of Deadmau5 as he prepares “to go on an epic night out.” Players start off in his garage and then guide him through several interactive mini-games as they head to the dance club and, if skilled enough, to his concert performance.