South African citizens with a love for whiskey and beauty treatments can now include their favourite tipple in their daily skin regimen.

Irish Whiskey Jameson has released a range of skincare products that contain its whiskey and barley. Beatha takes its name from the Irish phrase “water of life” and the range is currently only available in South Africa.

“We pride ourselves on creating a whiskey that’s triple distilled, remarkably smooth and unmistakably Jameson. Now, we’re broadening our horizons with Beatha, a skincare range made with the same craftsmanship as our quality whiskey,” according to a statement on the whiskey maker’s website.

The statement failed to mention where South Africans can purchase the new skincare products, which leaves us wondering.