Alcohol that makes you look younger? Japan launches collagen beer

We love to drink it, but we all know that copious consumption of alcohol probably isn’t doing our bodies any favours.

A new brand of Japanese beer, however, claims to actually make you look youthful and more beautiful – because it contains collagen.

Collagen is a natural protein which keeps the skin plump and supple. As humans age, their collagen supplies deplete, which is one of the reasons we gain wrinkles.

“Precious” beer, which has been created by Japanese company Suntory, is said to contain two grams of collagen per can, and is firmly being marketed at women.
The rather bizarre advert declares that: “Guys can tell if a girl is taking collagen or not.”


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