Helix is a new packaging solution, pioneered globally by the world’s largest cork producer and distributor, Amorim Cork and O-I glass manufacturers, which combines modern convenience with the romanticism associated with uncorking wine.

Helix has already successfully been launched in numerous European markets, and this spring consumers will see the product on local shelves. too: Wine specialist company Vinimark is the first South African company to embrace the new closure and has bottled its Krone Chardonnay Pinot Noir 2015 under a foil-wrapped HELIX top.

According to Joaquim Sá, managing director of Amorim South Africa, the local wine industry has always benefited from ‘out-of-the-box’ marketing ideas: “The dynamic nature of the SA wine market has throughout history stimulated producers to deliver cutting-edge, innovative products — not only in terms of wines and styles, but also with regards to packaging and closures.

“Helix meets consumers’ growing desire for sustainability and quality, while delivering the brand building and premium image packaging wineries rely upon. We are offering the market not only a 100% renewable, modern product, but also a solution that enhances the wine drinking experience through opening and resealing convenience.”