As one of the highest-grossing beverages in the world, Red Bull is a powerhouse in the realm of energy drinks. But what separates it from the pack is its ability to package itself as an influential lifestyle brand, aligning itself with skydiving, motocross, paragliding, and even EDM festivals.

While you’ve probably used the drink to pull an all-nighter or down some Jagerbombs rather than extreme parasailing, chances are it has given you wings one way or another. From the brand’s humble beginnings in Thailand, to its growth into the music sector, here are 11 interesting facts you might not know about this industry giant.