Former NBA star Dennis Rodman has created a vodka – called The Original Bad Ass  – which is set to launch in Chicago later this week.

Bottled at 40% abv, the new product is distilled six times and will be available to purchase across selected US states.

A series of launches will be held across the US over the next few weeks.

“Hearing that that production run finished up last week was an incredible moment for me,” he said. “We have all been waiting to put this product into the marketplace and we are thrilled with the support we have received from distributors nationwide.”

Premier Brands was inspired by the retired basketball player’s “bad boy reputation”, branding the frosted white bottle with a bull and a tattoo-style font in red lettering.