Beer Bottle Redesign Turns It Upside Down For Faster Drinking

DDB China has launched an amusing and cheeky campaign for China’s Tsingtao Brewery.

Recognizing that the narrow neck and small opening of beer bottles limited the outflow of the drink within, the agency gave the bottles a makeover by turning them upside down.

With the bottle opening now located at what used to be the base, consumers would no longer have to grapple with the issue of sluggish outflow of beer.

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