Aiming to make the wine tasting experience less of an elaborate event and more approachable at any time of the day, Californian wine brand Beringer created the Taste Station.

These small stations make the most of valuable retail space by clipping onto the shelves in-store in front of an assortment of wine. This system makes it possible for consumers to get a sense of the flavours they can expect, without having to crack open a bottle.

The refillable stations dispense small wrapped wine-flavoured strips that are dissolved on the tongue, replicating the experience of drinking a particular brand of vino—although the strips are totally non-alcoholic.