Pop diva Beyoncé Knowles has invested range of cold-pressed watermelon juice drinks, shortly after the release of her Lemonade album. The irony!

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyoncé is quoted in a press release. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

WTRMLN WTR is currently available at retailers across the US including Whole Foods and Costco, as well as online at Amazon.