Billboard Smells Like A Steak

The Bloom grocery store chain, part of Food Lion, erected a giant sign to promote its new brand of beef. It disperses the smell of steak during rush hour, from 7 to 10 a.m. and from 4 to 7 p.m. It pairs the smell with a big visual, showing a giant piece of steak and a French fry on a giant fork, and is one of the first of its kind in the country.

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