Boardroom launches spirit distilled entirely from raw carrots

First came an all-beet spirit—B. Now Boardroom Spirits announces the launch of C, a 92-proof eau de vie-style spirit created entirely from raw carrots.

Sure to be a hit among the likes of Bugs Bunny, Reader Rabbit, and the March Hare, the spirit is made from a ton of carrots, ground down, fermented, and distilled to capture the flavor and essence of that vegetable.

Unlike vodka, which is ideally meant to be scentless and tasteless, Boardroom Spirits’ C is intentionally designed to summon the earthy sweetness of carrots, according to Trendhunter. As such, quality control is essential with the beverage. Of the approximately 2,000 pounds of carrots that make up a batch of C, each individual vegetable is inspected by hand to make sure no rotten or bruised roots make it.

Much like all of Boardroom Spirit’s products, C is gluten-free and contains no artificial flavors, colours, added sugars or preservatives.

This vegetable-based, clear craft spirit is sure to round out your Easter dinner spread. It’s available for sale at Boardroom’s distillery and can be found nationally through Ezra’s.