As healthy lifestyles favouring a trip to the gym over a fast food joint become more fashionable, water is set to become the world’s favourite packaged drink.
Bottled water will likely overtake fizzy drinks this year, as over 233 billion litres of the stuff is expected to fly off shelves around the world compared with 227 billion litres of soda.
Just five years ago, only 170 billion litres of packaged water was drunk in comparison to 215 billion litres of pop.
According to research by the Canadean market research group, emerging economies will drive the trend, as consumption in India, China, and Brazil is up around 10 per cent.
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