Beer brand Bud Light has been subject to bomb threats, which resulted in a bomb squad being dispatched to an Anheuser-Busch facility in Los Angeles after authorities said they had uncovered a threatening email.
For several weeks, the beer brand has been the focus of a deeply divided debate after sending transgender influencer Dylan Mulvaney a personalized can of its product.
Earlier this month, Mulvaney shared a video on Instagram in which she explained that Bud Light had sent her a can with her face on it to commemorate 365 days of her living as a woman. Mulvaney’s Days of Girlhood video series, which charts her first year of transitioning, has been a viral success.
The partnership has drawn condemnation from some social media users, who issued calls for a boycott. Amid the backlash, musician Kid Rock shared footage of himself opening fire on a stack of Bud Light cans. Country music star Travis Tritt reacted by announcing that he would no longer sell Budweiser at his concerts.
The conservative outrage at Bud Light is part of the ongoing culture war in the U.S. It has dominated political discourse and led to laws being introduced in Republican states that target the transgender community.
Despite calls for a boycott, Anheuser-Busch, the parent company of Bud Light, has seen its stock value increase overall by 6.28 percent since last month.
Many of the gains in stock value came before Mulvaney’s ad feature on April 1, after which it fell, although it has since started to recover.