Beer

Budweiser Creates A Candle That Smells Like Barbecue

Budweiser beer has created a candle that evokes the scent of a backyard barbecue. The beer giant teamed up with Homesick to celebrate the perfect American pairing, food straight from the grill, and an ice-cold Bud with friends, resulting in the aptly named Backyard BBQ candle.   

The candle is made from a natural soy wax blend, and has a typical burn time of 60-80 hours. It has a musky scent and notes of allspice, barley, and smoke.

“We love capturing the moments that matter most through scent, so we had a blast working with Budweiser on this collaboration,” said Lauren Lamagna, General Manager at Homesick. “So many of our favorite summer memories involve BBQ and Bud, meaning we had a ton of personal experience to draw on creating these candles.”

The Backyard BBQ candle will take you back to the days when you grilled out with friends and shared ice cold beers. 

Backyard BBQ costs $34, or for an extra $15, customers can print a personalized message on the candle’s jar to share special summer memories with friends and family all year long.