Within the last 20-plus years, tequila has gained a lot of popularity, especially in margaritas and cocktails. But as people have enjoyed these mixed drinks, they’ve changed their mindset on the liquor, now drinking it by itself, Guillaume Cuvelier co-owner of Astral Tequila and Sombra Mezcal noted.

“Premium tequila has been the one that has been growing the fastest in the last 10 to 15 years,” Cuvelier said.

He highlighted that there are three types of the spirit: Blanco, which is unaged, reposado, which means “to rest,” and añejo, which is aged for at least one year.

“When I discovered Tequila I was amazed by how rich and balanced and structured this product can be,” Cuvelier said.

Since becoming more in demand, the drink has also gained popularity among celebrities and many prominent people, prompting them to invest in the business.

Here are some celebrities that have turned into tequila tycoons:

Rita Ora, Próspero Tequila

The British singer is chief creative partner and shareholder of Próspero Tequila, which comes in a Blanco, Reposado, and Añejo expression. Stella Anguiano, who was one of the first female tequila distillers in the world, collaborated with Rita Ora and Conecuh Brands to launch the company.

Justin Timberlake, Sauza 901 Tequila

The singer and actor collaborated with Casa Sauza to create their own blend of tequila. It’s triple distilled with 100 percent Blue Weber agave to give it a smooth taste.