To be more accessible and approachable to shoppers during the holiday season, French champagne house Moët & Chandon is selling mini bottles in vending machines at British department store Selfridges in London.

The company is looking to change their brand image by placing their champagne in an ordinary display.

The vending machine is located at the store’s “Destination Christmas” section. The machine has the brand name displayed prominently and comes in a metallic champagne-colored finish. It holds 200ml champagne bottles that sell for $29.

The vending machine has created buzz both for Selfridges and the champagne brand as people share and post about the machine on their social networks.