Chinese Wines Headed For UK Supermarkets

Recent media reports have stoked fears that insatiable Chinese demand for wine may propel a global wine shortage, but China may actually be poised to start exporting more of its own vintages to the rest of the world.

According to a recent report by The Drinks Business, two “major” UK supermarkets are currently in negotiations with Austrian winemaker Lenz Moser to stock bottles from China’s Château Changyu Moser XV, which will add to a growing number of UK retailers stocking Changyu’s varieties.

The news was revealed in an interview with Moser, who has been consulting for Changyu for seven years in exchange for the sale of his Grüner Veltliner in China. According to him, Chinese wines are slowly gaining in popularity in the UK:

“We’ve had a very positive response, which is exciting. I think the timing is right – we would never have been able to do this five years ago,” Moser told db. […]

“Selling Chinese wine in the UK is never a cheap proposition as they can sell every drop they make in China so don’t need us for business,” he said.


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