Notes, accords, harmony… the worlds of oenology and music share the same language. Based on this, a team of aficionados has come up with a totally new line of wines, one which succeeds in associating a musical playlist to each of the nectars in order to better guide amateurs to the best selection. Code name: Vinomusic.

What if music was the key to choosing the right wine? Appellations, grapes, domain names… There are plenty of details on wine labels and the novice consumer can quickly get lost in it all. Sommeliers and guide books are the best support system when you need help deciding which bottle best fits your needs. And now, a team of aficionados, comprised of vintners, communication and marketing specialists and even the CEO of a bottling and packaging company, has come up with a plan to solidify the relationship between wine and music in order to offer the consumer a new way to select their nectar.

A playlist for every wine

In the end, every wine sold by Vinomusic is defined by a musical playlist and every label includes a QR code to scan with a smartphone. By scanning said label, oenophiles get access to different pieces of music that represent the wine’s personality. The brand worked with various vintners from every appellation. Consumers are just as likely to come across recognizable names as they are producers worth discovering immediately. This is true across the wine color spectrum.