Hi-Spirits aims to drive innovation in the ready-to-drink (RTD) category in the UK with the launch of Manzana Loca, a blend of cider with tequila and lime flavour.

With the name meaning ‘crazy apple’ in Spanish, Manzana Loca bridges two expanding drinks categories that are driving sales in the on-trade – flavoured ciders and spirit-flavoured beers and RTDs.

The 5.5% ABV blend is made in Herefordshire, with bright, refreshing cider made from hand-picked apples combined with tequila and zest lime flavour. Manzana Loca is recommended served chilled from the fridge with a wedge of lime in the neck of the 330ml bottle. The distinctive modern brand graphics deliver strong stand-out in a back bar fridge.

Dan Bolton, managing director of Hi-Spirits, said: “All our proven experience in developing innovative drinks brands for the on-trade has gone into creating an RTD that offers a genuine point of difference.