Cîroc releases Zoolander vodka

Diageo premium vodka Cîroc has sought inspiration from the catwalk with a limited edition ‘Derek Zoolander Blue Steel’ bottle designed in collaboration with fashion photographer Mario Testino.

The limited edition Cîroc bottle is blue with a hint of iridescence, and has apparently been inspired by fictional supermodel Zoolander’s ‘Blue Steel’ pose – a look that couples pursed lips with a steely gaze.

Diageo’s partnership with Paramount Pictures comes ahead of the release of Ben Stiller’s sequel to 2001’s Zoolander, which goes on general release next month.

Testino, who was creative director on Cîroc’s ‘On arrival’ campaign, was instrumental in the design of the bottle, which comes in a standard 70cl format, as a 1.75cl bottle available in select bars, and a 3l collector’s edition. All formats have been designed to be, in the famous words of Derek Zoolander, “really, really ridiculously good-looking”.

Cîroc’s Zoolander Blue Steel bottle will be available at the end of this month at an RRP of £38.95 per 70ml bottle.