As a society, our focus on sustainability is hugely biased towards environmental issues, on developing new products and technologies to address climate change. Yet the reality is, these solutions will not be effective unless we are all inspired as human beings to take more responsibility for our everyday lives and the decisions we make. At Triodos, we believe that a sustainable society can only come about if we can instigate a very different way of engaging with each other one that inspires that conscious choice. I see it as a new age of ‘considerism’.