DANIEL Craig has said it is unfortunate that James Bond will switch from his signature martini to Heineken in the upcoming movie Skyfall.

“It’s unfortunate but that’s how it is,” Craig, 44, told Moviefone.com when asked about the film franchise’s newly announced partnership with Heineken USA.

The deal, reportedly worth $US45 million ($43.5 million), has Craig starring in a commercial for the beer, appearing on packaging for the brand, and reaching for a Heineken in a scene in the film rather than for his trademark “shaken, not stirred” martini.