Danone Launches Danup Boost

DanUp has introduced DanUp Boost – a 3 in 1 multigrain and yoghurt offering with added guarana extract and vitamin B to keep you energised to make the most of every day. 

DanUp Boost is designed to fill consumers with goodness and encourage them to show up. As a brand, DanUp is always about meeting the consumer’s needs by understanding that performing a day-to-day task requires both physical and mental strength and introducing DanUp Boost into the market will meet these needs.

“We really wanted to bring South Africans a unique event to celebrate the health and nutritional benefits of our latest innovation DanUp Boost,” says Danone Marketing Manager, Lazola Dali. DanUp Boost is a winning blend of multigrain and yoghurt with added guarana extract and vitamin B3 to help energise South Africans.  A refinement to the original recipe which was designed to offer hunger-fill on the go, DanUp Boost fuels your day with 3-in-1 nutrition, available in two flavours: Original Guarana and Berry.

DanUp Boost has an original flavour and Berry Flavoured Yoghurt Blend.

Danup Boost – Original Flavour – This refreshing and filling beverage is prepared with guarana for an extra boost of energy when you need it most

Danup Boost Berry Flavoured Yoghurt Blend 950g – This berry-flavoured, 3-in-1 drinking yoghurt contains guarana and a blend of maize, sorghum, barley and oats.

In 2016, DanUp infiltrated the Mageu category with the first-of-its-kind multigrain and yoghurt blend designed to keep consumers fuller for longer. Fuelling its innovative trajectory, DanUp is officially launching DanUp Boost, available in two flavours, original and berry. The blend has added guarana extract and vitamin B3 to energise your day. 

ABOUT DANUP – DanUp is a deliciously filling 2-in-1 blend that combines the fillingness of multi-grain with the goodness of yoghurt—intricately made with selected maize, sorghum, barley and oats to keep you fuller for longer. With humble beginnings in our innovation portfolio in 2016, DanUp is now an established and beloved brand among consumers. DanUp is labelled as one of Danone’s brands with purpose as it commits to giving men the inner and outer courage to live their truth. 

ABOUT DANONE – Since 1995, DANONE SOUTHERN AFRICA (www.danone.co.za) has been dedicated to bringing health through food to as many people as possible. As a leading food and beverage company selling Essential Dairy Products (Inkomazi, Nutriday, Activia YogSip, DanUp, Mayo and Ultramel) and Plant-Based Products (Alpro), Danone aims to inspire healthier and more sustainable eating and drinking practices in line with its ‘One Planet. One Health’ vision which reflects a strong belief that the health of people and that of the planet are interconnected. To learn more about Danone visit www.danone.co.za