For some people, there’s no place scarier than a dentist’s chair, but one Texas doctor is trying to change the dreaded dental stereotype one beer at a time.

The hip new take on dentistry is the boozy brainchild of Dr. Clint Herzog.

“I really got tired of people not liking to go to the dentist saying, ‘Hey I don’t like to go to the dentist no offense…’ Well it’s kind of an offense because it’s what we do all day,” said Herzog.

So he created Floss Dental.

Client Robin Cappel just visited the Floss location in Fort Worth for the first time.

“Well I got a mailer at my home and it said come in for a cleaning, free wine and free whitening,” said Cappel.
Right when a patient walks in, they’re offered a beer or wine to take the edge off.

Then, as they get their teeth cleaned, they’re able to watch their favorite TV Program.