Diageo signs David Beckham for Haig Club Single Grain Scotch Launch

Love soccer and Scotch whiskey? Well, you’re in for a treat.

Retired superstar David Beckham just signed on to back liquor giant Diageo’s upcoming release of Haig Club Single Grain Scotch Whisky, along with British music mogul and American Idol creator Simon Fuller.

Beckham and Fuller will help develop and raise awareness for the new brand.

“Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come,” Beckham told The Spirits Business.


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