You’re reading this because you have some interest in eating and drinking better. Better means healthier for you, and healthier for the planet and other people. I founded a company that is based on triple-bottom-line principles; profit, people, and planet. I believe we can make good profits while also taking care of people and our planet.

But the question I’ve been thinking about for the last few days is this – does making a product while considering the planet and people, actually make the product better? For wine at least, I think the answer lies in a broader understanding of the idea of terroir.

What is Terroir?

Terrior is often defined as the “place” a wine comes from, and usually means soil and weather. But I think it should also include the people and plants and animals that share this space.