The DOPE Drinks team launch their first Corner Store in Cape Town on 20 April, a date that refers to cannabis-oriented celebrations across the globe.
Now you might ask yourself: “Who in their right minds would launch
a store during a global lockdown?” Well, the answer is an innovative entrepreneurial duo: Johannes Le Roux – Drinks Founder and Andrew Davenport – Creative Director.
The DOPE Corner Store is what is known as a ‘dark store’, most commonly utilised in the restaurant and sometimes grocer trade but never by a drinks brand. The idea to go dark was born out of necessity as the newly launched company had focused all its energy on stocking venues, grocery and liquor stores, only to be met by stringent lockdown laws, severely affecting sales.
Luckily DOPE Drinks are no strangers to direct to consumer trading, having launched in November with their controversial “TEXT YOUR DEALER” billboard campaign.
The team decided not to waste a good crisis and launched an idea they had been brewing on for a while: “DOPE ON DEMAND.” in conjunction with Partners In Crime – a local design agency, set out to create the feel and hype of a concept store launch, combined with the look and appeal of your local corner store. Allowing consumers everything they love about a real world
shopping experience, online.
All skinned in a beautifully rendered shop-front that boasts DOPE ON DEMAND within 20 mins of ordering via the Uber Eats app. The team is very excited to launch the various collabs and merchandise offerings planned for post-lockdown, so be sure to keep an eye on their social media channels.
If you’re in the Cape Town inner city, visit the DOPE Corner Store.
If not, keep an eye on their Instagram for the launch of a DOPE Corner Store in your city, soon.