Drink wine, make money? The latest house party trend


Out of the way Avon and Pampered Chef. Wine is the newest excuse to throw a party, sell things to your friends and neighbours — and make a little money.

“I tried selling cosmetics and nutritional products, but couldn’t make a go of it,” said Diane Nozik, a 35-year-old mother of two married to an active-duty sailor in the US Navy. Then Nozik had a flash of inspiration after her husband took her to a number of wine tastings “and I really enjoyed them.”

Since she had wanted to make a little extra money, without the hassle of storing boxes of goods, Nozik had found the perfect solution.

“What I wanted at the beginning was just a product. I didn’t want to have to have an inventory. I didn’t want to have to deliver it. I didn’t want to have to deal with bounced checks,” said Nozik, who now earns more than six figures from her work for WineShop at Home. “I just wanted something that people would like. That it would be fun. That it would be consumable. And that describes a wine tasting. There’s a party.”

Nozik isn’t alone in her enthusiasm. Around the world, people are seizing the opportunity to work in the wine business through what is known as direct selling. Similar to an Avon representative who comes to a customer’s home with cosmetics to show, try and sell, representatives who handle direct-to-consumer wines arrive with five or six bottles for a tasting. To comply with various laws, the representatives don’t actually sell the wines. They take orders and send those back to the company, which then handles billing and shipping the wines.


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