Drizly, the East Coast-based Uber for liquor delivery

Drizly, the East Coast-based Uber for liquor, has today closed a $2.5 million seed round of funding to expand into new markets and build out the team. The round was led by Continental Investors of Chicago, with participation from Gary Vaynerchuk through Vayner RSE ventures and Suffolk Equity, which will fold into an existing $2.3 million seed round.

The company has raised a total of $4.8 million.

Drizly, as a company, is pretty straightforward.

The app recommends liquors and alcohols you’ll enjoy, lets you buy with one click, and promises cash-free delivery between 20 and 40 minutes from ordering. Rather than take a transaction fee away from vendors, Drizly simply sets up a licensing fee based on the quality of the store, the area they’re delivering, etc.

“The point is to make sure that the retailers are making money, too, and not just that we’re making money,” said co-founder and CEO Nick Reilas.

But obviously, Drizly faces some competition. Lots of companies are focused on liquor delivery, including Swill, and other on-demand services (like WunWun) have the opportunity to win here, too. But Drizly is more concerned with bigger retailers like Amazon who have the opportunity to flip the switch on liquor delivery.

Still, Drizly offers a competitive product by promising delivery in under 40 minutes, and the app also offers delivery tracking so you can see when your booze is en route.


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