Elon Musk And Tesla Release A Tequila With A Hefty Pricetag

In 2018, Elon Musk tweeted that his company Tesla has filed an application to trademark ‘Teslaquila’, suggesting it wants to tap into the tequila market. A couple of months later, the company filed an “intent to use” trademark for Teslaquila with the U.S. Patent and Trademark Office. 

Last week, the electric vehicle company released a branded tequila that costs about as much as you’d expect Tesla-branded tequila to cost. 

Tesla tequila retails for $250 on the Tesla site. It’s packaged in a lightning bolt-shaped bottle mounted on a futuristic stand, which is etched with the Tesla logo.

The product description reads: “100 percent de agave tequila añejo aged in French oak barrels, featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish.”

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Tesla is not the first luxury car company to released non-auto merchandise. BMW sells travel flasks, Porsche sells branded Huawei phones, and Ferrari sells $55 earbuds. Tesla has its own merch line, which includes toy cars, phone charging banks shaped like Tesla charging stations, and apparel. 

Ironically, tequila production is far from environmentally friendly and seems to oppose Tesla’s environmentally-driven mission. Mike Morales, CEO of Tequila Aficionado Media, told the Verge that the production process produces 10 liters of wastewater for every liter of usable tequila. Dumping it “smells terrible” and contributes to ongoing ecological problems.