This type of liquor has an interesting and symbolic story behind its name and logo. For those of us not fluent in German, the name “Jagermeister” means “Hunting Master”. According to sources in the company, it is said that the name was derived from a story involving St. Hubertus, the patron saint of hunting.

One day, while out on one of his usual haunts, he came across a beautiful white deer with a cross held in its antlers, similar to the image on the logo. The sight was so awe-inspiring to St. Hubertus, he chose to give up the hunt and devote his life to only doing good. In homage to this legendary story, Jagermeister was born.