Exhausted moms and dads are the heaviest consumers of energy drinks

If you thought caffeine-laden energy drinks were just for basketball players, monster truck drivers, and video gamers, you’d be forgiven. Judging by commercials, they seem like the primary consumers.

But according to a new report from Mintel, a market research group, childless men are not the most likely to guzzle an energy drink or throw back an energy shot—dads and moms, it turns out, are even bigger fans.

For men and women alike, parents are more likely to use energy drinks than those without children. Just 34% of childless men consume energy drinks—but 68% of dads do. There’s a similar pattern for mothers: While only 22% of childless women drink energy drinks, 38% of moms imbibe the stuff.

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