Fearless Tastemakers Invited to Get a Bite of Delush


Delush, one of South Africa’s fastest-growing wine brands, has launched its second competition looking for the country’s fashionable go-getter, one who makes things happen to her own style and suited to being an ambassador for and influencer of the Delush range of deliciously different wines.

This year the Delush Fearless Tastemaker is being sought, with the winner set to harvest a string of unique and tantalizing prizes including a R15 000 shopping voucher from Foschini, a make-over and double page feature article in True Love magazine plus free Delush wine for a year. The Tastemaker will also become part of the Delush marketing campaign creating an exciting opportunity to grow her own brand and to for one year be part of a dynamic team of social media influencers.

Keeping up with current trends, the Delush Fearless Tastemaker Competition is being driven on-line and via social media, so for entries go to www.delushwines.co.za.

So what is a Fearless Tastemaker?

Unfortunately we can’t all be one. But out there, somewhere, there are those special people who have what it takes to be a Fearless Tastemaker. These are the kinds of people who not only showcase all the characteristics of the unique, one-of-a-kind Delush Wines, but stand head and shoulders above the crowd.

Because the crowd, well, that’s one place the Fearless Tastemaker does not want to be in. The Fearless Tastemaker leads the crowd and others follow.

The others don’t want to be like you because this is not doable due to you living and loving your own skin. But where you go, what you wear, what you drink…. all this attracts others to follow your trend. Your style. Your foot-steps.

And of course, a Fearless Tastemaker has a taste for fame. You know where to be, and when to be there, and to be seen with whom.  This makes you affect the lives of those who follow you, as your influence drives others to the same places, the same fashion, the same wines that you have embraced as being a part of your style. You use your voice to help others aspiring to be like you to get into that bright, glitzy and wannabe zone where you are.

Not only do others follow your fashionable footprints, but they also check out where you are, what you do and what you look like on social media. Instagram…facebook…twitter, that is your world and it is one you rule with such style and influence that others are constantly searching their phones to see what you are up to and how you can help them to be like you.

This is your world, the world of the Fearless Tastemaker.

What are you waiting for? Show us what you’ve got. Enter at www.delushwines.co.za – you have until 10 August to do so, with finalists announced on the 17th.