First Choice Has Your Next Energy Drink And It’s Milk-Based

Nothing gets your blood pumping like… milk? Woodlands Dairy, one of South Africa’s largest dairy manufacturers and sustainability leaders, is hoping to change the reputation of a drink that’s better known for being served warm to help people go to sleep than as an energy boost.

Launched under the the First Choice brand, KICK contains the same energising ingredients as regular energy drinks.

Says Marisa Maccaferri, marketing manager for Woodlands Dairy and First Choice: “A first in SA, our milk-based energy drink is a healthy and tasty alternative to existing drinks.”

Health benefits

One of KICK’s biggest advantages is its low-fat dairy base, which offers the added benefits of a healthy snack to satisfy hunger pangs and boost energy at the same time.

“Our energy drink is loaded with all the good stuff that will keep you going, can help you punch a hole in your day and have a positive impact on your and others’ situation. While the caffeine, sugar, ginseng, guarana and taurine go to work on you, you are sustained by the goodness of dairy,” Maccaferri explains.

Whatever it may be – working two jobs, studying into the early morning, dreaming big and working even harder.

“This is perfect for when you need an extra boost of energy to take you that little further. It contains Vitamin A, which is excellent for healthy eyes, maintenance of white blood cells and the immune system. It’s fortified with B Vitamins (B1, B2, B3, B5, B6, B7, B9 and B12), which are essential for the body’s optimal functioning and health. Furthermore, it’s rich in carbohydrates, a key energy source that helps fuel the body and brain.”

According to Maccaferri, KICK compares favourably to other energy drinks on the market. “But it’s not on the upper spectrum of sugar and caffeine content. It contains caffeine, guarana, ginseng and taurine, all designed to give you that much needed, extra boost of energy, promote wakefulness, maintain alertness, and provide cognitive and mood enhancement.

“The calcium aids your body to build and maintain strong bones and muscles and assists your heart and nerves to function properly. We’ve worked hard to maintain the balance between the ‘kick’ and nutrition to assist you perform at your best. There is nothing average about this energy drink. As such, we don’t recommend it to kids under the age of 12, pregnant or lactating mothers and persons who are sensitive to caffeine.”

Get your KICK

KICK is available in four flavours – Cranberry, Coffee, Cinnabomb and Tropical Punch. 

The Cranberry is a firm favourite and not bitter or tart, but sweet and almost cherry like.

Coffee has a strong coffee aroma and flavour. It contains real coffee extract for an extra caffeine boost which consumers love.

Once you’ve cracked open the Cinnabomb and given it a good shake, it smells like a delicious pancake. In your mouth, the cinnamon and milk blend together for a sweet milk tart taste.

Last but not least, the Tropical Punch is everything one would expect of a bowl of fruit, passion fruit, banana and guava, delicious and refreshing at the same time.

As with most First Choice products, KICK boasts a biobased closure, partly made from natural sugarcane which offers a significantly lower carbon footprint and is a highly renewable source.

The product is available online and at Checkers Western Cape and Dischem nationwide.