In a bid to tackle the growing obesity crisis in the UK, a new front-of-pack food label is being rolled out to enable shoppers to easily identify nutritional information on products.

The label combines traffic light colour-coding and nutritional information in the new form of “Reference Intakes” in place of GDAs (Guideline Daily Amounts) to show how much of the maximum daily intake of fat, saturated fat, salt, sugar and calories is in a 100g portion.

All the major supermarkets – Sainsbury’s, Asda, Morrisons, the Co-operative, Waitrose and Tesco – have announced that they will use the label on their products, alongside Mars UK, Nestle UK, PepsiCo UK, Premier Foods and McCain Foods.