A funeral home in Oliver, Canada, is giving toast to late loved ones by offering their clients bottles of wine with a custom inscription.
Funereal director Nolan Adam at Graham Funeral Home says that the idea came about after the death of his grandfather, an amateur winemaker whose wines were always shared with friends and family.
After his passing, a couple of bottles were left behind, so there was a period of time when the Adams family was able to commemorate their late grandpa by enjoying a glass of his one-of-a-kind wine.
“I don’t want anyone else to have that same problem as me – having the wine run out of stock,” he said.
Clients of Graham’s get a bottle of Little Engine Wines, with a label personally inscribed in honour of the diseased. Whether its an anniversary, birthday or Christmas – friends and family can open the bottle of wine and pay homage to the life that was lost.
One bottle comes complimentary for each client and more wines can be ordered at an additional cost.
This is by no means the type of gift one would expect to receive from a funeral home, but the response has been phenomenal since the launch in July, according to Adams.
Graham’s chose to team up with Little Engine Wines “because they focus on the little details, how they make the wine to how they present the bottle,” Adams said, pointing out the decorative cork on each bottle as an example of the fine craftsmanship. “We focus on the little details in our product, and Little Engine does the same with their wine.”