Cool Cat, a refreshing line of low-calorie wine spritzer cocktails, will introduce limited-edition PRIDE-theme packaging to commemorate June as National LGBTQ+ PRIDE Month. The rainbow-themed 4-packs of 12oz cans are available for purchase in select on- and off-premise accounts in New York, California, Florida, Connecticut, and online at drinkcoolcat.com.
“As a proud, openly gay minority, I created Cool Cat with diversity, equity, and inclusion in mind, which guides us every single day,” said co-founder and CEO Rocco Venneri. “That said, I’m thrilled to introduce a PRIDE-themed can this June that shines a spotlight on the LGBTQ+ community in support and recognition of National PRIDE Month.”
In addition to the limited-edition cans, Cool Cat will donate $10,000 to The Center in New York, which provides vital programs and services for the local LGBTQ+ community, including advocacy, health and wellness programs, arts and entertainment and cultural events, recovery, parenthood, and family support.
Named “Best Spritzer” by Liquor.com, Cool Cat is available in four flavors – Original (Elderflower Mint Lime), Citrus, Berry, and Grapefruit. The naturally flavored spritzers feature a base of California white wine and are gluten-free. At 6.9% ABV, just 140 calories and two grams of carbohydrates per 12-ounce can, Cool Cat offers a better for you alternative to many other alcoholic beverages.
Cool Cat tastes great right out of the can, but can also be poured over ice or used to create specialty cocktails. The spritzers are ideal while on the go – they’re portable; recyclable; park, beach and festival-friendly; and provide more bang for the buck than a traditional bottle of wine. The suggested retail price for a 4-pack of 12oz cans (355ml) is $15.99, equivalent to almost two full bottles of wine.
About Cool Cat
Cool Cat is a gay founded, led, and operated beverage lifestyle company established in 2018 in Chelsea, NYC. Launched in April 2020, Cool Cat Wine Spritzers are distributed in California, Connecticut, Florida, Georgia, New Jersey, New York, North Carolina, South Carolina and Virginia.