Green Packaging with a Purpose

In today’s eco-friendly world, both companies and consumers are looking at ways to be friendlier to the environment. Most of them focus on using material that is recyclable but, when they come up with packaging that can be reused afterwards, it’s just so much better for all.

ICON has done just that and developed wine packaging that doubles up as a wine rack.The wine package holds 2 bottles of wine in a very convenient carrier. Once you get the wine carrier home, you can disassemble the carrier to create a wine rack that sits on your table, bar, or counter. Unlike other packages that are discarded, these racks serve a secondary purpose.

ICON has thought of everything. The carriers can be palletized without damaging the individual bottles, and the rack is structurally very sound. ICON actually built a “master wine rack” with a glass table top for a recent trade show that withstood the test and showed the innovation behind the design. The racks are typically laser-engraved or screen printed with a winery’s logo, so that the winery gets continued brand exposure. The best part of the wine rack – IT”S MODULAR! That’s right, your wine rack can expand every time that you get another shipment of wine.

There are many variations of the packaging; one unique design includes a wine starter kit that features a bottle of wine, 2 glasses, and a corkscrew. ICON has secondary use packaging designs for other products ranging from food to fashion.