Diageo, the world’s largest spirits company and owner of Guinness, has announced plans to remove plastic from its beer packaging. In doing so, the British drinks company becomes the latest beverage brand to ditch plastic and move towards using only sustainable packaging.
In a statement on Monday, Diageo said it was investing £16 million ($21 million) to reduce the amount of plastic it uses in the packaging of all of its beer brands. As well as Guinness, Diageo’s beer portfolio also includes Harp, Rockshore, and Smithwick’s.
The company will replace the plastic ring carriers used to bind multipacks with recyclable and biodegradable cardboard. The sustainable packaging will first be introduced in Ireland in August 2019, with the U.K. and other international markets set to follow in summer 2020.
more on vinepair.com