Gwyneth Paltrow Wants To Sell You An At-home Coffee Enema Kit

We’ve all butt chugged a batch brew or two to kick start the engine in the morning, but have you considered doing so whilst giving $135 to Gwyneth Paltrow? If this news sounds right up your alley—both literally and figuratively—then feast your eyes upon the Implant O’Rama at-home coffee enema kit from Goop.

According to the Huffington Post, the Implant O’Rama is part of the annual Beauty & Wellness Detox listicle put out by Goop, Gwyneth Paltrow’s wildly popular lifestyle brand. The whole system is basically just a glass jug, a hand pump, and a tube for your toot. You load that jammer up with coffee and water and blast off!

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But before you reverse Kopi Luwak yourself, HuffPo notes that there are some serious risks to the coffee enema:

According to a letter published in The American Journal of Gastroenterology, there have been at least three cases of proctocolitis (a gastrointestinal syndrome) occurring in relation to coffee enemas. There have also been multiple deaths related to coffee enemas, and at least one individual suffered rectal burns because the water used was too hot. Overusing enemas can alter the body’s natural chemistry, interfering with normal functioning of the heart and other vital organs, according to the National Cancer Institute.