When Megan and Steve Long tell friends and customers about their newest venture, Good Boy Dog Beer, more often than not, they’re met with the same three questions.

One: Is it really for dogs? (Yes.)

Two: Is it alcoholic? (No.)

Three: Can I drink it? (Um, sure?)

The beer doesn’t exactly dance on a human palate, thanks to a complete lack of sodium. But that was never the intention. The Longs, who own Henderson Heights bar in the Sixth Ward and Reserve 101 downtown, wanted to create a new product that mixed two of their favorite things on the planet — beer and dogs.

They’re not pretending to be the first people with the idea. There’s been a scatterplot of breweries offering pints for pups for more than a decade now. But they do seem to be the first in Houston, a city that has become increasingly dog-friendly in recent years, thanks to a growing number of patio bars willing to let four-legged friends tag along for Sunday funday. And that Fido-forward culture has helped the Longs find immediate success.