How Not to Organize a Wine Writing Competition

Since its inception last year, the Franschhoek Wine Writing Competition has presented organisers thereof with the fact that a good concept is not going to work without a bit of thought, tact and plain old brains. One of the richest prizes in SA journalism – the aim of which is yet as murky as a glass of Semillon must – is turning into a laughable blip on the local media landscape.

Last year the organisers were so keen to announce the Franschhoek Wine Writing Competition  and its bevy of international judges that they forgot about the good smack of local wine writing done in Afrikaans. After a local wine writer reminded them that Jancis Robinson and Christopher Hope may struggle with the Afrikaans entries, it was hastily decided to offer translating services for the souls writing in this language.