Managing a coffee shop takes plenty of work. You will need attractive interior design, great baristas, a good location and even better coffee. However, it would be such a waste if you managed to accumulate all these things, but still do not know how to effectively market your coffee shop. The harsh truth is that it is customers that determine whether your business lives or dies. If people don’t know about the product then the coffee shop won’t succeed. It’s vital you know how to bring people to your shop and below are a few ways on how you can successfully make this happen.
1. Know your brand
Before you begin with any promotion efforts, ensure you know exactly what your brand identity is. Think about the image you intend on presenting to the world. Indoor signs and interior signage are important for your office as well as for the entire coffee shop in general. They help express brand identity. If you can’t use a few simple words to summarize your shop then it may need revising for the identity in itself might just be too complicated.
2. Provide Wi-Fi
Okay, at first this may sound like a bonus feature rather than a marketing strategy, however, the strategy here is to place a huge Wi-Fi sign on your door or windows. Providing your customers with Wi-Fi says that people can stay a while because you have enough space and you don’t mind them coming in and using your coffee shop as a workspace. All these are considered mental benefits to those that drive and walk past your shop. As more and more people begin to work from home, many people will start needing those good spots that can help them shake off that cabin fever.
3. Work with influencers
“Influencer” happens to be a word that might make many people out there gag, however, they can end up being a really effective marketing tool, and you do not have to go searching for celebrities to make this happen as well. The ultra-popular mommy blogger or well-connected guy in your town could fit the micro-influencer bill and may have the ability to bring your coffee shop very many new customers. The trick here is to take some time to find out who your target audience is as well as understand your buyer personas.
4. Strong digital footprints will open doors
There are several different ways you can market your coffee business. However, maybe you don’t have to employ the use of discount coupons or paid ads anymore. Marketing your coffee shop through strengthening your digital presence is not only achievable but affordable as well. When you use social media, you open the doors to better customer engagement. If they are interacting with you on Facebook or Instagram, customers might be more inclined to make your joint their regular coffee spot.
Not a lot of people really like getting their coffee from those big conglomerates, so if you show and prove to them you’re someone they can trust then you can expect them to always be coming back to you for more. Most of the coffee drinking population usually wants to support the little guy. If you can manage to get them what they want, then you’ll probably succeed.
